Big Burger: A Fun and Casual Handwritten Font for Creative Projects
As I sat down to start a new branding project for a local café, I knew I needed a font that could capture the relaxed, welcoming vibe of the place. That's when I stumbled upon Big Burger, a fun and casual handwritten font that seemed perfect for the job. Let's dive into how this typeface performed across various design elements.
First Impressions: The Visual Charm of Big Burger
Opening my design software, I was immediately drawn to the playful and relaxed nature of Big Burger. The letters have a hand-drawn feel, with slight variations in stroke width and subtle imperfections that add character. This makes it stand out as a premium font that can bring a personal touch to any design.
Logo Design: Making a Memorable Mark
I started by testing Big Burger on a logo concept. The café's name, "Cup & Crumb," looked fantastic in this font. The handwritten style gave the logo a friendly, approachable feel, which is exactly what the café wanted. I also experimented with some of the included alternates and ligatures, which added a unique twist to the design.
Brand Identity: Consistency Across Touchpoints
Next, I moved on to the brand board. Big Burger worked beautifully for the tagline and short text elements. It maintained a consistent, inviting tone that complemented the café's cozy atmosphere. However, I noticed that for longer text, such as the café's mission statement, a more readable font like a clean sans serif or a classic serif would be better suited.
Packaging and Product Labels: A Perfect Fit
When it came to packaging and product labels, Big Burger shone. I used it for the café's coffee bags and pastry boxes, and the result was delightful. The font's casual, handwritten style made the products feel homemade and special, enhancing the overall brand experience. I also appreciated the multilingual support, which was useful for including both English and French text on the labels.
Web Design: Eye-Catching Headlines and Social Media
For the café's website, I used Big Burger for headlines and key sections. The font's large, bold appearance made it an excellent choice for the homepage hero section and other prominent areas. On social media, Big Burger added a lively, engaging element to posts, making them stand out in a crowded feed. However, for body text and longer paragraphs, I paired it with a clean, legible sans serif to ensure readability.
Business Cards and Print Collateral: Leaving a Lasting Impression
Finally, I designed business cards and flyers using Big Burger. The font's unique, handwritten style made the cards memorable and the flyers eye-catching. I found that using Big Burger for the main information, like the café's name and tagline, and a complementary sans serif for contact details, created a balanced and professional look.
Practical Tips and Considerations
Before using Big Burger in your final client work, it's essential to test it thoroughly. Check how it looks at different sizes and on various backgrounds. Also, review the commercial font licensing to ensure you can use it for all intended purposes, such as brand identity, packaging, templates, merchandise, websites, digital products, or print-on-demand products.
For font pairing, consider combining Big Burger with a clean, modern sans serif for a contemporary look, or a classic serif for a more traditional feel. This will help maintain readability and visual hierarchy while adding a touch of personality.
In conclusion, Big Burger is a versatile and charming handwritten font that can bring a relaxed, friendly vibe to your creative projects. Whether you're designing a logo, brand identity, packaging, or web graphics, this font can be a valuable addition to your design toolkit. Just remember to use it thoughtfully and pair it with more legible fonts for longer text and smaller sizes.
